What It Means To Be An American Family Insurance Agent
Own Your Future & Become an AmFam Agent
What would it feel like to own your future, to set your sights on the life you want and make it happen with your own two hands?
The spirit of possibility is what defines American Family agents.
What drives them?
Ask and they'll tell you how the day they opened their agency was the day everything changed.
The day they discovered the joy and freedom of creating something of their very own.
The day they felt the pride of seeing their name across the door.
The day they brought a team together and watched their confidence grow.
And the day they felt alive with purpose caring for customers in their hardest moments.
To be an agent is to own your future, to make it matter, to set your own stakes and earn every success.
And with American Family Insurance by your side, you have the support to succeed every step of the way.
Our Business Started with a Single Dream – So Can Yours
Owning an American Family Insurance agency is a personally and professionally rewarding business opportunity. It’s the chance to make a positive impact on our customers’ lives and the opportunity to make the world a better place. As an Agency Owner, you’ll be a trusted, caring advisor, working hard to inspire, protect and restore the dreams of the people around you. You’ll be there to help your customers recover from tragedies and accidents, work with them to repair cars and homes and even help rebuild entire towns. And when you're an American Family Agency Owner, you're in business for yourself, but you're never by yourself. We'll be here for you, committed to helping you succeed, every step of the way.
Why Choose American Family
Experienced, Proven. And Financially Fit
We’ve been serving our communities since 1927, with multiple products and exclusive agents in 19 states. We know what it takes to succeed in a competitive industry. We also have nearly $8 billion in policyholder equity and are the third largest mutual insurance company in the nation. Our company, and the people who make it work, are on the rise.
Market Smart
The American Family Enterprise includes The General, Homesite, HomeGauge, Moonrise and Networked Insights. Each brings their own products, services and personalities. And together they expand our reach and capabilities as an enterprise across the nation.
Invested In Innovation
From Artificial Intelligence (AI) to Machine Learning, American Family stays in touch with and ahead of the most innovative technology and trends. So you’ll always have the tools you need to run your business and care for your customers.
Pursue Your Dream of Owning a Business
We'll guide you every step of the way. We're excited to have you as part of our team.
Making Your Dreams a Reality
Becoming an Agency Business Owner
Are you ready to realize your dream of owning your own business? Take the steps today and learn more about becoming an American Family Insurance agency owner.
Ambassadors We Believe In
Our brand ambassadors are incredible individuals who live out our believe that every fearless dreamer deserves a champion. And as they pursue their dreams, they motivate others to dream fearlessly, too. Meet our brand ambassadors.
Dreams Foundation
We believe that social impact doesn’t start or end with a check. So we focus on bringing our mission – to inspire, protect and restore dreams – to life in our communities.